Monday, June 26, 2023
In 2013, the BJP parliamentary board, including Rajnath Singh, Nitin Gadkari, Sushma Swaraj, Arun Jaitley, and 12 other members, introduced Narendra Modi as their Prime Minister candidate with the slogan "nayi soch, nayi ummed". Subsequently, the BJP formed a dedicated team to promote Modi across the nation.
Modi's Digital Prowess: Harnessing Technology to Connect with the Masses and Influence Media
Recognizing the significance of technology and digital platforms, Modi actively embraced their power and regularly connected with the people of India through webcams. As early as 2009, he displayed a remarkable presence on social channels such as Twitter and Facebook. In fact, he exerted a substantial digital influence, even internationally, shaping discussions and garnering attention from news magazines. Notably, there exists a well-researched paper highlighting the media's role in propelling the BJP forward during that time.
Indian Elections, 2014: Political Orientation of English Newspapers (ref : click here)
Remarkably, the BJP secured a significant number of seats in Uttar Pradesh, a state with the highest count of registered publications (15,209) released in that particular year.
Empowering Businesses and International Engagements:
Narendra Modi comprehended the significance of businesses in fostering development and wholeheartedly endorsed their pivotal role in public forums. As the Chief Minister, he actively spearheaded Gujarat's transformation into a thriving business center, fostering the growth of numerous enterprises. Notably, his administration's successful collaboration with Tata Motors left a lasting impression on Ratan Tata. Ever since Narendra Modi has been sharing his insights and accomplishments through his YouTube channel.
While serving as Chief Minister, Narendra Modi demonstrated proactive engagement with various international nations, including Italy, Japan, Britain, Australia, and more. Notably, he successfully attracted substantial investments from Japan, showcasing his adeptness in fostering economic partnerships and collaborations on a global scale.
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| Narendra Modi Interacting with Shinzo Abe then Prime minster of Japan |
As a result, his presence remained constantly visible to the public through news outlets and social media platforms.
After Becoming Prime Minister
The advent of the Jio revolution in India brought about a significant shift in internet accessibility, leading to a surge in users across the country. This transformation not only made politics more intriguing but also empowered the public with unprecedented influence to express their support or dissent towards governmental decisions. Recognizing this dynamic, political parties in India began recognizing the need to equip themselves with political strategists and digital marketing companies. Narendra Modi, too, seized this opportunity and established dedicated teams of strategic digital marketers to amplify his voice and presence on the internet. As a testament to his widespread popularity, his personal handles garnered a massive number of followers on various social media platforms. Moreover, his website and application, aptly named "Shot," ensured that his content remained readily accessible to the public.
Narendramodi.in
- Has estimated monthly visitors of 525.8 K visitors
- Allows registration of users to constantly engage with them over birthdays or special occasions. This is a crawling strategy to attract more followers.
Narendra Modi APP:
- 10M+ downloads over Android
- Has Namo TV to stream all his content day to day
References:
Monday, June 26, 2023
Politics
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